Theodora Abena Yeboah

Theodora Abena Yeboah

Ghana

I am a Digital Marketer, Brand Ambassador, Entrepreneur and Philanthropist, Also the CEO/President of WhatsApp Market and Courier Services (WMCS) company.

Before starting my company, I grew up with a fascination for computers. After obtaining my High School Diploma, and before running a diploma course in French at Alliance Francais D’Accra, I engaged in a six months professional training in Database Technology at IPMC in Ghana. This training helped me become familiar with and even more aware of the powers that computers had in the successful running of a business. Little wonder years later, June 2017 precisely, when I birthed the idea for WMCS, I based its foundation on digital marketing. To address the issues most youths face during the active years of formal education, like balancing their education with trade as a means of putting themselves through school, I discovered that there was a means to tailor the needs of these students towards achieving their end goal without disrupting their educational activities. I began selling products from some students to their peers, utilizing WhatsApp and social media to reach her targeted customers. Today, I have an active platform of buyers and sellers that include students, small business owners and some known brands trading on my market.

To me, being an entrepreneur is way beyond calling the shots in a company, but extends to providing solutions to problems present in one’s immediate society, coupled with the passion for creating opportunities for others through problem solving. In tune with the desire to achieve this, I came up with the idea and started the WMCS Company of which I am also the brand ambassador. In just one year of delving into the world of entrepreneurship, I have been nominated for four different awards, some of which was a nomination for the Overall Entrepreneur of the year, the Female Entrepreneur of the year, and The Most Outstanding Entrepreneur of the year. I was also nominated and awarded as one of the top four students in a three months incubator program by the WBAF, organized by my mentor Dr Tina Alton. I currently have to my credit, three successfully running businesses which include a clothing line.

I also invest most of my earnings in charity work with orphanages, NGOs and organizations tailored towards developing the youth. I believe that an economy is successful only when its youths are.

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