Let me begin with a story. Back in the years, I was living in a rural area, where chickens and cows where living in the middle of the street. Getting to know the local people and their needs, made me think that the communication should always be from local to global. What is the real need of a farmer? That question made me start some research and ended up with communications to politicians to, at the end, see how a question can become a policy that changed a region. Once upon a time, a storyteller came to bring hope for the future, and a call to action trought different tools and experiences to inspire people. He also believes in change, and talks about it in schools, universities and public conferences. What matter is not only the story, but the action and the creation of multipliers that comes next to it.